YouTube is an important platform for media entrepreneurs

 

YouTube is an important platform for media entrepreneurs

By Karabo Xaba on July 14, 2022

 

 

                                                                              Bongiwe Mathiloli during the shooting of a YouTube video
  

Bongiwe Mathiloli is a 22 year old young woman who was born in Soweto, Emdeni. She is a social media entrepreneur who has a YouTube channel that focuses on fitness, motherhood, beauty and fashion, she started her YouTube channel on March 2022 and her YouTube channel has grown to be an entertainment vlog.

Bongiwe said she was inspired by a South African famous YouTuber to start a YouTube channel “Vicky Vee Jonas inspired me to start a YouTube channel, every time when browsing on YouTube I would see her videos and seeing her videos made me desire to have my own channel” she use social media platforms such as Facebook and Instagram to promote videos that she posts on YouTube.

She has 64 subscribers and her viewers are growing every time she posts a new video, as every YouTuber Bongiwe has a vision for her channel and she said “The vision I have for my channel is to see my channel grow bigger and reaches more people by having many subscribers, I would really love to work with brands as well as getting sponsors and have a powerful content”

She created the channel to inspire, entertain and share her life experiences with her followers. Shooting videos is not as easy as it seems, Bongiwe tells us the struggles she faces when she create and post videos “I live in a household with a lot of family members so creating a video is a problem because the is too much noise and creating a video needs a very quiet place, when it comes to posting data is very expensive so as YouTuber I face those problems”

Being a media entrepreneur is the hardest career because without the love of viewers, subscribers and followers you don’t have any business, Bongiwe Mathiloli is one of the few YouTuber’s that strive for the best and work hard.

 

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