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YouTube is an important platform for media entrepreneurs

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  YouTube is an important platform for media entrepreneurs By Karabo Xaba on July 14, 2022                                                                                   Bongiwe Mathiloli during the shooting of a YouTube video     Bongiwe Mathiloli is a 22 year old young woman who was born in Soweto, Emdeni. She is a social media entrepreneur who has a YouTube channel that focuses on fitness, motherhood, beauty and fashion, she started her YouTube channel on March 2022 and her YouTube channel has grown to be an entertainment vlog. Bongiwe said she was inspired by a South African famous YouTuber to start a YouTube channel “Vicky Vee Jonas inspired me to start a YouTube channel, every time when browsing on YouTube I would see her videos and seeing her videos made me desire to have my own channel” she use social media platforms such as Facebook and Instagram to promote videos that she posts on YouTube. She has 64 subscribers and her viewers are growing every time she posts